Okay, so it's not even
Thanksgiving yet, but let's be honest: we've all got Christmas on the brain. Admit it! It's hard to resist the holiday commercials and cheerful music blaring from the speakers of our local shopping malls. We are all victims of the Christmas spirit, and I couldn't be happier about it.
The holidays are always times of giving and joy, but sometimes it can be easy to forget that there are those who don't have the good fortune of being able to give to those they love the most. Macy's is trying to change that this year.
Macy's department store has always been a marketing powerhouse. From their ever-symbolic red star to the beloved Macy's Thanksgiving Day Parade, the department store is always visible to the public eye. That's why it came to a surprise to me that one of their coolest campaigns was kind of left in the corners of their website to find.
As the first department store to introduce the in-store Santa, it doesn't come as a surprise that Macy's still continue to insist that Santa lives on. When a young girl named Virginia asked in a letter to the New York times is Santa was real, the editor responded by saying that good old St. Nick exists "as surely as beauty and joy exist". This strong belief is crucial to the Macy's campaign and they make it clear on their website; the "Yes Virginia" piece on the "Believe" campaign website is proof of that.
Okay so moving on to the actual campaign...I know, I've kind of beat around the bush and for that, I apologize. This holiday season, Macy's is encouraging consumers to write letters to Santa in order to raise money for the Make-A-Wish Foundation. To participate in the Macy's "Million Reasons to Believe" campaign, individuals can download letter template on Macy's website or submit a letter online...it's that simple. It only takes one stamped le
tter dropped off at a local Macy's department store for the organization to donate $1 to the Make-A-Wish Foundation. Easy, right? The campaign is great because it appeals to people of all ages; children, parents, and those in-between still seeing light in the belief that jolly old Saint Nicholas still exists to make life better for everyone.
The Make-A-Wish Foundation grants the wishes of children suffering from life-threatening medical conditions in hopes of improving the quality of life for them and their families. The Foundation grants a wish every 40 minutes and has granted almost 200,000 wishes since their start in 1980.
For more information concerning the Macy's Believe program, visit http://social.macys.com/believe2010/#/make-a-wish.
Help Macy's grant a wish of someone who really needs it this holiday season...and discover the real magic of Christmas.
Thanksgiving yet, but let's be honest: we've all got Christmas on the brain. Admit it! It's hard to resist the holiday commercials and cheerful music blaring from the speakers of our local shopping malls. We are all victims of the Christmas spirit, and I couldn't be happier about it.The holidays are always times of giving and joy, but sometimes it can be easy to forget that there are those who don't have the good fortune of being able to give to those they love the most. Macy's is trying to change that this year.
Macy's department store has always been a marketing powerhouse. From their ever-symbolic red star to the beloved Macy's Thanksgiving Day Parade, the department store is always visible to the public eye. That's why it came to a surprise to me that one of their coolest campaigns was kind of left in the corners of their website to find.
As the first department store to introduce the in-store Santa, it doesn't come as a surprise that Macy's still continue to insist that Santa lives on. When a young girl named Virginia asked in a letter to the New York times is Santa was real, the editor responded by saying that good old St. Nick exists "as surely as beauty and joy exist". This strong belief is crucial to the Macy's campaign and they make it clear on their website; the "Yes Virginia" piece on the "Believe" campaign website is proof of that.
Okay so moving on to the actual campaign...I know, I've kind of beat around the bush and for that, I apologize. This holiday season, Macy's is encouraging consumers to write letters to Santa in order to raise money for the Make-A-Wish Foundation. To participate in the Macy's "Million Reasons to Believe" campaign, individuals can download letter template on Macy's website or submit a letter online...it's that simple. It only takes one stamped le
tter dropped off at a local Macy's department store for the organization to donate $1 to the Make-A-Wish Foundation. Easy, right? The campaign is great because it appeals to people of all ages; children, parents, and those in-between still seeing light in the belief that jolly old Saint Nicholas still exists to make life better for everyone.The Make-A-Wish Foundation grants the wishes of children suffering from life-threatening medical conditions in hopes of improving the quality of life for them and their families. The Foundation grants a wish every 40 minutes and has granted almost 200,000 wishes since their start in 1980.
For more information concerning the Macy's Believe program, visit http://social.macys.com/believe2010/#/make-a-wish.
Help Macy's grant a wish of someone who really needs it this holiday season...and discover the real magic of Christmas.
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