this holiday season, COACH is doing things a little differently...
Fashion bloggers from all over were invited by the luxury handbag design company to write about their favorites of this holiday line offered. Online shoppers are greeted by each of the bloggers (and even one male model) as soon as they enter Coach's website. Click here to talk holidays with some of the featured bloggers.
I'm in LOVE with this campaign...it offers a personal peek into the minds of some of the smartest writers in the fashion industry. My experience with fashion only goes as far watching Heidi Klum and Tyra host their runway shows, so glimpsing in to the holiday traditions of these bloggers lowered my defenses; I allowed them to speak to me and eventually, I found myself wanting to run out and buy a Coach wristlet. By connecting with their publics through fashion bloggers, Coach has taken holiday advertising to a different (and neat!) level. This witty holiday campaign is an A+ from me...so go out and have a Coach holiday. :)
Fashion bloggers from all over were invited by the luxury handbag design company to write about their favorites of this holiday line offered. Online shoppers are greeted by each of the bloggers (and even one male model) as soon as they enter Coach's website. Click here to talk holidays with some of the featured bloggers.
I'm in LOVE with this campaign...it offers a personal peek into the minds of some of the smartest writers in the fashion industry. My experience with fashion only goes as far watching Heidi Klum and Tyra host their runway shows, so glimpsing in to the holiday traditions of these bloggers lowered my defenses; I allowed them to speak to me and eventually, I found myself wanting to run out and buy a Coach wristlet. By connecting with their publics through fashion bloggers, Coach has taken holiday advertising to a different (and neat!) level. This witty holiday campaign is an A+ from me...so go out and have a Coach holiday. :)
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