Alright, so this might be a little creepy to some people, but I think it's AWESOME! In honor of World AIDS Day yesterday, some of the most well-known celebrities digitally "died" in order to raise money to increase awareness and fund research for one of the most deadly viruses in the world.
The use of social media for charitable causes has been absolutely astounding to me lately...creative campaigns we never would have imagined are now readily available to use at the click of a button. The celebrities participating in the fundraiser have agreed to abandon their Facebooks and Twitters until those who donate "bring them back to life" with whatever amounts they choose to give. The money raised will provide a year’s supply of medicine, food, care and support to the 1500 children in South Africa orphaned by the AIDS virus. This will empower first class doctors, nutrition, transportation, testing and to help the orphans and abandoned children who have lost their parents to HIV/AIDS in Africa and India.
To donate, you can text the name of the celebrity you'd like to resurrect to 90999 to donate just $10. Below are a list of celebrities participating:
Alicia Keys
Lady Gaga
Daphne Guinness
Janelle Monáe
David LaChapelle
Elijah Wood
Kim Kardashian
Justin Timberlake
Khloe Kardashian
The Buried Life Cast
Jay Sean
Swiss Beatz
Serena Williams
Jennifer Hudson
Kimberly Cole
Ryan Seacres
Bronson Pelletier
Usher
The use of social media for charitable causes has been absolutely astounding to me lately...creative campaigns we never would have imagined are now readily available to use at the click of a button. The celebrities participating in the fundraiser have agreed to abandon their Facebooks and Twitters until those who donate "bring them back to life" with whatever amounts they choose to give. The money raised will provide a year’s supply of medicine, food, care and support to the 1500 children in South Africa orphaned by the AIDS virus. This will empower first class doctors, nutrition, transportation, testing and to help the orphans and abandoned children who have lost their parents to HIV/AIDS in Africa and India.
To donate, you can text the name of the celebrity you'd like to resurrect to 90999 to donate just $10. Below are a list of celebrities participating:
Alicia Keys
Lady Gaga
Daphne Guinness
Janelle Monáe
David LaChapelle
Elijah Wood
Kim Kardashian
Justin Timberlake
Khloe Kardashian
The Buried Life Cast
Jay Sean
Swiss Beatz
Serena Williams
Jennifer Hudson
Kimberly Cole
Ryan Seacres
Bronson Pelletier
Usher
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